Kitchen Renovation
Started March 12, 2025 · Est. completion June 20, 2025 · Lee County, FL
Budget Estimate
$16,300
from your estimator
Progress
42%
Step 5 of 12
Photos
38
12 this week
Days Left
54
On schedule
Current Step
Step 5 — Rough-in Plumbing
Stub-out sink drain & supply lines before closing walls
Next: Step 6 — Electrical rough-in (est. 3 days)
⚠️ Electrical permit not applied — needed before Step 6. Apply now →
Recent Activity
●Drywall removal complete · Today
●Cabinet quote received · Yesterday
●Permit approved by county · Apr 22
Quick Actions
Project Steps
Kitchen renovation · 12 steps · 5 complete
✓
Design & Planning
DoneFinalize layout, materials, and contractor bids
✓
Demo & Structural
DoneRemove cabinets, drywall, flooring as needed
✓
Permit Pull
DoneBuilding permit approved by Lee County
✓
HVAC Rough-In
DoneRun ductwork before closing walls
5
Plumbing Rough-In
In ProgressStub-out drain & supply before drywall — plumbing permit in review
6
Electrical Rough-In
UpcomingPanel, circuits, outlets per code — electrical permit needed first
7
Inspection #1
UpcomingRough mechanical, electrical, plumbing inspection
8
Drywall & Insulation
Upcoming9
Cabinet & Countertop Install
Upcoming10
Appliance Install
Upcoming11
Finish Work — Tile, Paint, Trim
Upcoming12
Final Inspection & Punch List
UpcomingBudget & Estimator
Estimate → track actual spend · All connected · Lee County, FL labor rates
Breakdown by Trade — Low-End
| Trade | Labor | Materials | Total | Details |
|---|
Material & Finish Suggestions — Low-End
Click any item to compare all three finish levels.
Blueprints
AI-generated from photos · Click any element for a plain-English explanation
Kitchen Floor Plan
AI Generated14.5 × 12 ft
Water lines
Drain lines
Electrical
Cabinets
Appliances
Click any element for plain-English explanation
Measurements & Elements
Room length
14.5 ft
Room width
12 ft
Sink drain stub-out
1.5 in pipe
Cold supply line
½ in copper
20A circuit
2 outlets
Base cabinet run
10.5 ft
Refrigerator space
36 in wide
Range/oven position
30 in wide
Upload to Generate Blueprint
Upload a photo of your space
AI extracts walls, windows, doors — generates to-scale floor plan
• Auto-detects walls, doors, windows
• Plain-English labels — no jargon
• Highlights permit-required areas
• Links elements to your budget
• Plain-English labels — no jargon
• Highlights permit-required areas
• Links elements to your budget
Photos & AI Measure
Tag photos · AI extracts dimensions · Link to project steps
Upload Photos
Tap to upload or take a photo
Tag as Before / During / After / Issue · Attach to a step
Tag filter
🏚️Before
🔧During
🧱During
⚠️Issue
🚿During
+
AI Measurement Results
Kitchen wall photo
14.5 ftWall length
9 ftCeiling height
130.5 sq ftWall area
3 × 2.5 ftWindow size
Dimensions auto-added to materials estimator
✅ Linked to Step 5 — Plumbing Rough-In
Permits
Step-by-step permit guide for your project type and county
Your Permits — Lee County, FL
Building Permit
Required for structural/mechanical changes
ApprovedView doc
Plumbing Permit
Required: rough-in work in progress
In ReviewCheck status
Electrical Permit ⚠️
Needed before Step 6 — not applied yet
Action RequiredApply now →
How to Apply — Electrical Permit
1
Download Lee County electrical permit application
Available at leecountyfl.gov/permits or in-person at 1500 Monroe St
2
Complete scope of work description
List circuits, panel work, outlet locations — Owl can help you write this
3
Submit online + pay fee
Typically $50–$150 for kitchen electrical. Processing: 2–3 business days.
4
Receive approval before starting Step 6
Owl — Your AI Assistant
Full conversation history · Synced with the Owl button · Ask anything
Plans & Pricing
Cancel or pause anytime · No long-term contracts
Monthly billing saves up to 12% vs weekly · Pause between projects any time
Starter
$13.99/month
≈ $3.23/week · saves vs weekly billing
Perfect for a single DIY project
✓
1 active project✓
Project steps + permit guide✓
Basic Owl assistant✓
50 photo uploads✓
Blueprint viewer (read-only)—
AI blueprint generation—
Cost estimator—
Contractor sharingMost Popular
Pro
$27.99/month
≈ $6.46/week · saves vs weekly billing
For serious renovations & multi-room projects
✓
3 active projects✓
AI blueprint generation✓
Blueprint from photos✓
Full cost estimator✓
Unlimited photos + tagging✓
Contractor share link✓
Priority Owl assistant—
Contractor marketplacePro+
$44.99/month
≈ $10.38/week · saves vs weekly billing
Full power for complex or commercial projects
✓
Unlimited projects✓
Everything in Pro✓
CAD / DWG blueprint import✓
Contractor marketplace access✓
Custom inspection reports✓
Multi-user access✓
White-label PDF exports✓
Priority phone supportAdd-On Packages
One-time purchases · Supplements your plan · Not a replacement
💡 Pro plan includes all of these features unlimited — add-ons are for Starter users who need one feature once. At $27.99/month, Pro is better value for any project lasting 3+ weeks.
Starter only
Blueprint Boost
$49 one-time
5 AI blueprints from photos. Annotated PDF export. Pro plan includes unlimited blueprints for just $27.99/month.
Starter only
Permit Pack
$29 one-time
AI-filled permit applications for your county. Building, plumbing, and electrical. Included free in Pro and Pro+.
All plans
Contractor Share+
$19 one-time
Share with up to 5 contractors + marketplace lead access. Useful upgrade for any plan.
Business Dashboard
BuildWise Business Portal · 34 active subscribers · Updated just now
Active Projects
34
+6 this month
Monthly Revenue
$945
+12% MoM
Owl Queries Today
147
Avg 4.3/user
Avg Daily Sessions
2.8
+0.4 vs last wk
Feature Usage — This Week
952 sessions total
312
Overview
248
Owl Chat
189
Steps
94
Budget
61
Blueprints
38
Permits
Photos 10
Top Owl Questions This Week
47x"What permits do I need?"High
39x"How do I read my blueprint?"High
31x"Am I over budget?"Med
24x"What step am I on?"Med
18x"What pipe size do I need?"Low
AI Growth Suggestions
Push Permits to 8 clients — 47 Owl permit questions vs only 38 page visits. Add permit shortcut to Overview.
Blueprint tutorial needed — 39 users asked how to read blueprints. Add a guide tooltip to the Blueprint page.
Photos feature underused (89%) — prompt to add After photo after each completed step.
Email nudges not enabled — turn on step-completion notifications to improve 7-day retention by est. 18%.
All Projects
34 active · Click any row to expand
Client / ProjectActivityStepSessionsOwl QsStatus
🍳
Sarah M. — Kitchen Remodel
● Active today
2h ago
5/12
4.2/day
18 wk
In Progress
🛁
Derek T. — Master Bath
● Today (1x)
6h ago
2/10
1.4/day
6 wk
Planning
🏡
Maria L. — Deck Build
● Active today
30m ago
7/9
3.8/day
4 wk
Near Done
Customers
34 subscribers · 3 pending · Click to expand full profile
SM
Sarah Martinez
sarah.m@email.com · (239) 555-0142 · Cape Coral, FL 33904
Pro · Month 2
$27.99/mo · $55.98 total
DT
Derek Thompson
d.thompson@email.com · (239) 555-0388 · Fort Myers, FL 33907
Starter · Month 1
$13.99/mo · $13.99 total
ML
Maria Langley
mlangley@email.com · (941) 555-0217 · Punta Gorda, FL 33950
Pro+ · Month 4
$44.99/mo · $179.96 total
Billing & Revenue
Monthly subscription revenue · Paused accounts · Renewal management
Monthly Revenue
$945
+12% MoM
ARR (est.)
$11.3k
×12 monthly
Paused Accounts
3
$104 paused revenue
Avg LTV
$192
4.3 month avg project
Revenue by Plan
14 × Starter ($13.99/mo)$195.86/mo
16 × Pro ($27.99/mo)$447.84/mo
4 × Pro+ ($44.99/mo)$179.96/mo
Add-ons (one-time)$147 this month
Renewal & Retention
Renewal rate (last 3 mo)94.2%
At-risk (missed payment)2 accounts
Projects completing in 2 wks3 accounts
Stripe fees (monthly est.)~$31.50
Contractor Marketplace — Lead Revenue
FIX #6 — Live
Contractors pay a lead fee when homeowners request quotes. This is your second revenue stream — no additional work required.
Lead Revenue (mo)
$340
+8 leads
Avg Lead Fee
$42.50
per quote sent
Registered Contractors
7
Lee + Charlotte Co.
Quote Acceptance
68%
homeowners replied
ContractorLeads sentFee paidStatus
Jake's Home Services
Kitchen & Bath · Lee County
3 leads
$127.50
Active
Marco Pro Renovations
Full Remodel · Cape Coral
2 leads
$85.00
Active
SunState Electric Inc.
Electrical · Lee County
2 leads
$85.00
Active
Gulf Coast Plumbing
Plumbing · Collier + Lee
1 lead
$42.50
Pending payment
Paused Accounts
3 paused · $104.97/mo paused
Paused accounts have zero app access — all data locked until reactivated and payment resumes.
KR
Kevin Rodriguez — Bathroom Reno
Pro · Paused Apr 22 · 8 days · $27.99 unpaid
TW
Tanya Williams — Deck Build
Starter · Paused Apr 25 · 5 days · $13.99 unpaid
BM
Brian McGee — Electrical Upgrade
Pro · Paused Apr 10 · 20 days · Payment failed · $62.99 unpaid
Email Nudge Center
3 nudges disabled
Automated emails sent to customers at key project moments. Toggle each on to start sending.
Step Completion Reminder
Sent 1h after step marked done · +18% retention
Re-engagement (Inactive 48h)
Sent after 2 days no login · +24% re-engage
Budget Overrun Alert
Triggers at 10% over budget · Reduces churn
Permit Deadline Warning
Before permit-required steps · Reduces support calls
Project Completion + Renewal
Sent on final step completion · Upsell opportunity
2 nudges active · Est. 14 emails sent this week · Avg open rate 61%
Get Contractor Quotes
AI finds real, 4–5★ rated contractors near your project · Nationwide · You choose who to contact
🔍 Find Local Contractors Near Your Project
Project Address
Search Radius
AI searches for 4★ and 5★ rated contractors for each trade in your kitchen remodel — plumbers, electricians, cabinet makers, tile setters, and general contractors — all within your chosen radius.
Lead Marketplace
AI finds real 4–5★ contractors near every new project · Auto-emails them the lead · Nationwide · Fully automated
Active Leads
23
8 new this week
Lead Revenue (mo)
$1,240
+$340 MoM
Avg Lead Price
$54
per trade match
Auto-Notified
89%
fully automated
⚡ How Automated Lead Distribution Works — Nationwide
🏠
1. Project CreatedCustomer enters address + project type anywhere in USA
🔍
2. AI SearchesClaude searches for 4–5★ contractors within set radius by trade
📧
3. Auto EmailLead email sent to each matching contractor instantly
💰
4. You Get PaidContractor pays lead fee when they respond
⚡ Run Lead Engine — Simulate New Project
Live AI Search
Enter any US project address to see the exact contractors AI would find and auto-notify. Works identically to what happens when any homeowner creates a new project, anywhere in the USA.
Project Address
Project Type
Search Radius
Lead Pricing by Trade
🔨General Contractor /lead
💧Plumber /lead
⚡Electrician /lead
🪚Cabinet & Carpentry /lead
🟫Tile & Flooring /lead
🪟Glass & Shower /lead
Affiliate Revenue
Commission earned when customers shop recommended products · Fully automated
Affiliate Revenue (mo)
$892
+23% MoM
Clicks This Month
1,847
across all products
Conversion Rate
6.2%
Industry avg 2.1%
Avg Commission
$7.80
per purchase
Revenue by Retailer Partner
Amazon Associates$312/mo · 4% avg
Best Buy Affiliate$218/mo · 1–2%
Home Depot Partner$187/mo · 2%
Wayfair Creator$94/mo · 5%
Affiliate Program Setup
Amazon Associates — affiliate-program.amazon.com · 4% home improvement
Home Depot — Impact.com · 2% · Best for tile, flooring, fixtures
Wayfair Creator — wayfair.com/affiliate · 5–7%
Floor & Decor — ShareASale · 4% · Avg order ~$800
Projected at 200 users: $4,200–$6,800/month in commissions